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THE COST OF PATIENT ACQUISITION
You may be the friendliest, smartest, most talented doctor in your area, but how will anyone know if you don't show them! - ChiroECO.com. “9 Steps To An Online Marketing Strategy”,
Let’s face it; competition in health care is fierce. Increasing market share for your practice requires new and innovative tactics. Studies show over 80% of the American population heads straight for the internet. This is a fact. Whether you or your office is referred by another physician or a friend of the patient, people go to the internet to check you out.
Most offices have a website. And for most offices, that website is just
an online brochure.
What can you do to engage your clients and
prospects, answer questions AND make yourself their obvious choice?
The answer is video.
ONLINE VIDEO IS NOT EXPENSIVE.
What if your website was a comprehensive patient education site. One that made YOU the expert. You can do just that with VIDEOS ON YOUR WEBSITE. The cost? Less than TV or radio. Less than print advertising, and even less than those coupons that come in a blue envelope.
Call and let us surprise you!
You. On a video, introducing yourself and your specialties. You could show off your offices. Interview the staff. And above all, Use testimonials. People just feel more comfortable going to an CPA when someone else holds that professional in esteem.
Do you speak at local businesses on health, wellness or safety topics?
Do you provide any workshops or lectures?
Do you speak at any local support groups?
Those subjects can be presented as short video clips, accessible right from your website. Imagine what THAT will do for patient education!