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MORE BILLABLE HOURS
Most CPAs have a website. Unfortunately, it's more like an online brochure. What sets you apart?
What can you do to engage your clients and prospects, answer questions AND make yourself their obvious choice?
The answer is video.
AICPA's website CPA2BIZ.com gives their top marketing tip: "Start by integrating video into your Web site. YouTube is the second most-used search engine in the world. Digital marketing is the most measurable tactic available today."
ONLINE VIDEO IS NOT EXPENSIVE.
What if your website was a comprehensive client education site. One that made YOU the expert. You can do just that with VIDEOS ON YOUR WEBSITE. The cost? Less than TV or radio. Less than print advertising, and even less than those coupons that come in a blue envelope.
Call and let us surprise you!
Dr. Chandra Bhansali, president of AccountantsWorld says,“The smartest thing any CPA can do for their practice is to adopt new technology at the right moment. This is the right time to harness the power of the Internet to derive the most benefit."
You. On a video, introducing yourself and your specialties. You could show off your offices. Interview the staff. And above all, Use testimonials. People just feel more comfortable going to an CPA when someone else holds that professional in esteem.
Do you speak at local businesses or civic groups?
Do you provide any workshops or lectures?
Do you speak at any local support groups?
Those subjects can be presented as short video clips, accessible right from your website. Imagine what THAT will do for client education!